First Neolithic tribes already settled in Stari Grad around 3500-2500 BC. Remains of their pottery and other artifacts have been found, along with that of the Illyrian tribes.
Ancient Greeks founded what is now modern-day Stari Grad in 384 BC. The Stari Grad Plain today represents one of the best-preserved examples of ancient Greek agriculture throughout the Mediterranean.
The Greeks and many more after them cultivated the land on Hvar and other Mediterranean islands, but what makes Stari Grad Plain special is that its original layout has been maintained by preservation of old stone walls on these 80 hectares of fertile land.
The Stari Grad Plain, also known as Hora or Ager (Greek city-state centers were called ASTI and HORA was the agricultural area of the polis), is such an impressively preserved testament to the Ancient Greek period that it was added to the list of UNESCO World Heritage Sites in 2008.
Today Žuvela family is continuing the tradition of the Ancient Greeks in a form of a working farm in the heart of Hora that cultivates vine, olives, lavenders and many other vegetables.